FIND YOUR FIT!
CLIENT
American Financing Colorado (AFC)
CREDITS
Principle Motion Designer - Mike McMahon
Photography - Ryan Hicks
Voice Over - Denise Plante
CHALLENGE
We’re looking to have a recruitment video designed to help us with general hiring
(mainly mortgage consultants, processors, underwriters, and closers).
The video will be used on social media and on Denver area TV.
PROCESS
Research: I initiated the project with a comprehensive exploration of American Financing Colorado's (AFC) brand identity. This involved reviewing AFC's brand and style guidelines,
as well as analyzing previous marketing materials such as live-action and animated videos.
This process allowed me to gain a deeper understanding of AFC's desired aesthetic
and messaging. With a solid grasp of AFC's brand identity, I proceeded to segment
the script into distinct components:
The Question: "Ever wondered what it's like to work at American Financing?"
The Answer: Our objective was to provide viewers with insight into the employee experience at AFC.
Why: This segment served as an opportunity to showcase industry recognition, the company's workplace culture, available positions, and a clear call to action: "Find Your Fit."
How: This information was strategically integrated at the beginning and reinforced at the conclusion of the video.
The Look: Following collaboration with the team, I presented a series of style frames
aimed at capturing the overall look and feel envisioned for the video. These frames served
as visual references, allowing us to refine and align our creative vision before moving forward with production.
